Grow Your Business Through Events

So you have planned your business event and are preparing what you are going to say at your event. Your brain is telling you to carefully craft your sales pitch in effort to land as many new clients as possible; afterall you planned this event in order to grow your business right? WRONG! You must resist the urge to pitch your attendees. Let me let you in on a little secret, no one is attending your event so that you can pitch your products or services. You’ve created and marketed some draw that... (more...)

I absolutely love working with small businesses, it is very rewarding for me to assist a small business in planning their event and then watching them grow and flourish. However, one of my “challenges” with small businesses is the notion that everything can be bartered for or sponsored. And unfortunately, it is unrealistic to think that an event can be properly planned and executed without spending any money. Let me start by saying that I am not at all against bartering services, sponsorship,... (more...)

Most people don’t do business with people we don’t trust; this is especially true for small businesses. Even if you have the lowest prices, if your prospects don’t trust you, it will be difficult to close the sale. So how do you build trust with people you’ve never met? Company Website: Your website is one of the initial points of contact you have with a prospect and goes a long way in establishing trust. Is your contact information listed prominently on the site? Does your bio or... (more...)

Chris Robertson is an author of Majon International, one of the worlds MOST popular internet marketing Business and Entrepreneurs Website and Majon’s Business and Entrepreneurs directory companies on the web. Visit this . Whether you’re planning an event for 100 or 10,000, wristbands are an invaluable tool in making sure your event runs smoothly. In fact, whether you choose Tyvek wristbands, paper wristbands, custom wristbands, plastic wristbands, or vinyl wristbands, simply using... (more...)

Wondering what it takes to become a better brand? Then the BBB Network is the place for you! I live and breathe branding, as a freelance marketer and event professional I focus on servicing my clients in a way that helps to establish and promote their brand identity. I am constantly looking for ways to strengthen both my business and personal brand. I have a knack for helping business owners to look at their business image from their client’s eyes allowing them to take deliberate action to mold... (more...)

Earlier this week my husband forwarded me an article entitled Fake Boston bridal show signs up thousands. The article begins: “Scammers set up a Web site advertising a fake bridal show billed as the “biggest and most extravagant” and used it to steal from thousands of brides-to-be and their vendors, who were lured by chances to win “fabulous gifts and prizes,” police and FBI experts said Monday.” Click Here to Read the Full Article Vendors for this event paid up to $4,000... (more...)

For those of you following our blog, you are already aware of the small business services we offer. We are pleased to announce we are running an introductory special. Save 30% when you book your event between 2/14/2010 and 3/14/2010. Promotion valid for “Mixing Business with Pleasure – Full Service Business Event Planning” only. Date of the event must occur between 6/1/2010 – 10/21/2010. Subject to date availability. Not valid with any other promotion. SPECIAL EVENTS COMPANY UNVEILS... (more...)

How I…Grew by Ditching My Only Client, JANUARY 28, 2010 [Summary] To say it was a rough time to start up a tech company after the dot-com bubble of the late ’90s burst would be an understatement. For digital agency Rokkan, which was started in 2000 by two twenty-somethings out of a Jersey City, N.J., living room with limited resources, it was sink or swim. Things looked promising when Rokkan landed their first and only client, a major rock musician who was launching a new clothing line,... (more...)

The purpose of a business launch party is to introduce your business (and yourself) to your industry and prospective clients. Introducing your business in a way that is both beneficial and memorable for your guests can help to ensure your business gets off to a solid start. So when should you have a launch party? Contrary to what seems natural, a business’ launch party should not take place immediately following the “opening” or establishment of the business. On day one of your business no... (more...)

Your website is often the first contact a prospect has with your business. A well-designed and informative website is essential for any small business owner. As a marketing professional and web designer, I inherently evaluate every website that I visit. Because small business owners are my target market, I’m constantly looking at websites. It is very clear that many of these businesses either do not have the available resources or do not have a good understanding of the importance of a well build... (more...)