Are you tracking your online statistics? Most businesses have discovered the benefit to online marketing opportunities. However, many neglect to evaluate the performance of their electronic efforts. Let’s think about it like this, you spend $500 to have your website professionally designed, invest an hour or more per day to social media initiatives, write tons of (key word rich) articles, blog posts, guest blog posts and at the end of the day no one sees or reads any of it. Problem right? YES!
If you aren’t tracking your online marketing efforts (and all of your other marketing tactics) your business is likely to miss its mark. There are simple (and free) ways to track the majority of your online marketing efforts. So where do you begin?
Website Analytics
Google Analytics is a web analytics solution that gives you insights into your website traffic and marketing effectiveness. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.
Google Analytic’s (in my opinion) is the most robust free web analytics tool currently available. Simply sign up for a Google Analytics account, follow the instructions to “Create a New Website Profile”, and Google Analytics will generate the needed tracking code and instructions on where to insert the code into your website or blog.
Twitter Statistics
Here is a list of 8 Twitter tools from Social Media Today that are great for tracking your twitter behavior and statistics. Some even allow you to look at some statistics for other users. http://www.socialmediatoday.com/SMC/80437 My two favorites are TWITALYZER and TWITTERFRIENDS.
Facebook provides “Insights” which offer Fan Page owners a post ranking, as well as some metrics regarding who your fans are. From the insights page you can see how engaging your posts are, the gender, location, and age bracket of your fans as well as subscribe and unsubscribe trends.
Some of the basic things you should be looking for are the demographics of the people you engage with, how people are finding you, the types of keywords they use to reach you, and what content is the most popular. Use this information to assess if you are reaching your idea target market and what types of content you should continue to publish.
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