What is a Target Market? A target market is the market segment to which you market your products and service. It is mainly defined by age, gender, geography, socio-economic grouping, technographic, or any other combination of demographics.
Key Points From The Video:
- Choose a specific (narrow) target market
- Don’t be afraid to narrow your target market too far
- It is your business, and therefore your choice in what types of clients you really want to work with
- A narrow and clearly defined target market helps others to refer business to you
- Once you have selected your target market align your marketing message and efforts with your target markets
Popularity: 2% [?]
