The purpose of a business launch party is to introduce your business (and yourself) to your industry and prospective clients. Introducing your business in a way that is both beneficial and memorable for your guests can help to ensure your business gets off to a solid start.
So when should you have a launch party? Contrary to what seems natural, a business’ launch party should not take place immediately following the “opening” or establishment of the business. On day one of your business no one knows who your business is, what they do, or how well. In addition, on day one you haven’t fully figured out your businesses identity, or worked out all of the kinks that come along with starting a business. Read the rest of this entry »
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