When your friends become a fan of your page, they are indicating that they are interested in the type of information your business has to share. Essentially, they are opting into your content as opposed to having it forced on them. In addition, when they become a fan (and later comment) on your page it is displayed on their wall, which exposes your business fan page to their friend base.

So I’m issuing a cease and desist order for all of my small biz owners who are posting duplicate content on their personal and business fan pages. Simply go to your fan page, click “Suggest” to friends, and invite everyone you know. And as an added bonus ask your friends to suggest your page to their friends who might be a good fit for your target market.

Although the cost of using most social media tools is free, a significant investment of time is required in order to effectively integrate social media into your marketing mix. Therefore, it is important to ensure that you are doing everything possible to encourage interaction thereby maximizing the benefits of social media.

I am a fan of a lot of other businesses fan pages, and one of the common mistakes I see many businesses make is discouraging interaction with their fans buy not showing posts from fans on their wall.

Wih the default settings your posts and your fans posts appear on seperate tabs.

When visitors to your fan page see others posting, commenting, and interacting with you and your business they are more likely to do the same (call it the monkey see, monkey do principle LOL). If this interaction is hidden you are less likely to have someone post on your wall. The image below shows were I posted a comment on the mainelement:love page, my post shows up along with her content on the main page.

This simple change to your settings will bring all of your content together on your wall. From your fan page click “Edit Page”, scroll down to the Wall Settings and change the default view for wall to “Posts by Page & Fans”. It’s that simple!

And if you haven’t already make sure you become a fan of Starr Studded Weddings & Events!