Key Points From The Video:

• Choose a specific (narrow) target market
• Don’t be afraid to narrow your target market too far
• It is your business, and therefore your choice in what types of clients you really want to work with
• A narrow and clearly defined target market helps others to refer business to you
• Once you have selected your target market align your marketing message and efforts with your target markets

Rudo Malequin is working as Marketing Executive for Fortepromo which create high quality Promotional Products that help companies to promote their brands.

The Success of a Marketing Campaign mainly depends on how much research and hard work you have done while creating your marketing strategy. Having an effective marketing strategy not only helps you to run you’re marketing campaign in a successful and organized way, but it also helps you to measure your results in a more accurately, determine the methods that work best and where you should focus your efforts long term. In, this article I am going to share some basic tips, which will help you when creating a marketing strategy for your business

1. Set Objectives: What is the main purpose of your campaign? What goals do you want to achieve at the end? Each campaign has its own Purpose. For example, it could be to increase brand awareness, increase monthly revenues or just to improve the rankings of your website for a specific keyword. Since each objective requires a different strategy, it’s always good to decide the objective of your campaign before creating marketing strategy.
2. Describe USP: What is the USP (unique selling proposition) of your product? What makes you different from your competitors? What are those qualities that can help you to stand out easily from your competitors? Write down all the benefits of your product that you would like to focus during your campaign.
3. Research You Target Audience: Who is your target audience? To what demographic would you like to promote your product? Research the likes and dislikes of your target audience, what are their requirements, what kind of products and services are they looking for, what problems are they facing with the current products and services they are using. All of these things will help you to create highly customized and effective marketing strategies for your campaign.
4. Competition Analysis: Try to gather as much information as possible about your competitors and their marketing campaigns. Doing proper analysis of competitors will help you find out the most effective marketing methods in your niche and to create a reliable marketing strategy.
5. Set Budget: Do you have a fix marketing budget? How much are you willing to spend on marketing activities? Often marketing campaigns are unsuccessful due to lack of funds. Allocating a fix budget at beginning will help you to focus on strategies, which can be carried out successfully within that budget.
6. Set Benchmarks: Establish benchmarks that are achievable at each level of the marketing campaign. This will help you to analyze the progress of your marketing campaign better by giving you a deep insight about the performance at the various levels of your campaign. The other primary advantage of setting benchmark is that it will keep you motivated throughout the entire marketing campaign.